Diane von Furstenberg is an American fashion designer who originally started with her iconic wrap dress designed in 1972. DVF is now a global brand distributed across 72 countries and has evolved into a luxury lifestyle brand with a history, a legacy and personality which inspires women.
With the launch of her new fragrance, Diane continues the dialogue with women that she started with the wrap dress - it wraps a woman’s body and it lives with her all day long.
It is a floral woody fragrance and is simply called “Diane”. Its top notes are white freesia and pink peppercorns to give an uplifting and luminous introduction. Diane’s own favourite flowers, frangipani and violet, are in the middle notes creating a sensual femininity and patchouli, myrrh and musk in the base notes reveal voluptuous undertones.
Diane von Furstenberg wanted to “put the power of a woman in a bottle” - this fragrance is designed by a woman exclusively for women.